FIRST of all what is Video Marketing? I won’t go about saying all the big grammar in the world just to make this definition. Video Marketing simply means using related videos to advertise your business. By ‘related’ I mean videos that talk about or discuss your business brand. You got it, don’t you? I know you did.
Presently, I don’t have good facilities that could be used to create interesting advertisement videos, but I will have them in the future. Because I will like to teach my audience through videos too. Just like me, I know many people prefer videos to articles. Let’s go…
Video marketing is often seen as an accessory to add to all of a company’s communication-marketing tools. It is yet an essential tool in a marketing strategy.
Through its strength and impact, it promotes online markets, discoveries and ideas. It will allow you to strengthen your brand’s reputation, create a closer link with your customers, support a direction towards a societal marketing or stand out from your competitors, simply.
It is therefore essential to understand the importance of video marketing for your business in order to use it wisely. For information and according to a study conducted by ReelSEO.com more than 70% of Internet users think that viewing an advertising video would have a considerable influence on their purchase decision.
WHY VIDEO MARKETING IS GREAT?
All means are good to increase sales or visibility through different channels. The number of ways you can use to make your company known is quite diverse. But content through video marketing is considered by most experts in the digital marketing industry as being the most communicative, catchy and engaging medium. The champion of digital communication in the coming years will surely be the video (well if it is not already). Why? Because it allows you to captivate and stimulate stronger emotions in internet users. It is a powerful tool and makes it easy for your audience to adapt to any message that is being transmitted.
WHY YOU SHOULD MAKE VIDEO MARKETING A PRIORITY FOR YOUR DIGITAL BUSINESS STRATEGY
As mentioned above, the best method to use for digital marketing is the ‘video’ method. There is no doubt about it. More than or up to 80% of web traffic is generated via this medium.
The image below says such will happen by 2021, but I said it has started being that way already.
Advertising videos are real hens with golden eggs in the hands of companies provided they know how to handle them well. But first, what are the benefits of video marketing?
BENEFITS OF VIDEO MARKETING
1. IT IMPROVES SEO
Obviously the goal of your company or business is to increase the number of visitors to your site. As said above videos account for over 80% of global internet traffic. Also, 50% of professionals say that corporate ‘movies’ are marketing content with the best return on investment. Video is an effective way of boosting clicks to your website which tends to improve your SEO and get you to the top of the search results. Have you been wondering why most affiliate marketers use YouTube for the promotion of their choosed product? You will know the answer now…
2. VIDEOS COMMUNICATE IN AN ATTRACTIVE WAY
If your video is attractive and impactful, the customer will get a better idea of your business or product. This medium gives you the opportunity to express your creativity in order to refine your marketing approach and encourage engagement with Internet users from the first seconds of viewing.
3. THEY ESTABLISH A CLIMATE OF TRUST AND TRANSPARENCY
Presenting and showing yourself to your audience gives them a certain confidence in you and your BUSINESS. Establishing a relationship of trust is one of the key points to reassure your prospects and turn them into loyal customers.
4. STRENGTHEN BRAND’S REPUTATION
Video is a powerful method when it comes to telling a story and making a mark, provided you have relevant content and a strong identity. It is an effective way to gain or regain your reputational stand or to distinguish yourself from your competitors.
5. THE FAVORITE METHOD FOR SOCIAL MEDIA
Facebook is an example of a Social Network.
Needless to say you must be present on social networks. But it is important to choose your strategy and especially the content to offer your customers. Video is talked about as being the most shared type of content on social media and it’s no surprise. Videos are appreciated because they go with the image, sound and text in one format. And if it is short, effective and creative, it will be shared on a large scale which will give you optimal visibility.
WAYS TO INTERACT EFFECTIVELY WITH USERS’ ENGAGEMENT THROUGH NATIVE VIDEOS
All digital marketing professionals agree that native advertising is the future of internet marketing. Video is the preferred method because it is more engaging than a classic intrusive image provided you planned it well and considered the most unique way to integrate it into your communication media.
THE RATING OF MINI-VIDEOS
We do not always have time to watch long videos. Videos that last about 30 seconds are shared much more often than those that are 40 seconds or 1 minute or longer. Except they are very interesting videos. One would say, how will I be able to make a 30 seconds promotional video of my business, what will I be able to cover? Well this is the reason you should make your video very interesting so that people will love it, without minding the duration. I think a maximum of 5 minutes of duration will be enough to talk about your business or product.
THE LIVES HAVE MORE VIEWS
Users tend to spend more and more time watching live videos. 20% of the most watched videos on Facebook are Lives. People want to see you doing your thing live. Brands should follow this trend and double their creativity to stay visible and interact intelligently with their community. The popularity of marketing videos on social networks can not be overemphasized.
VIDEO MARKETING, A BOOST
VIDEOS MAKE A SPLASH ON THE WEB
Video content has the ability to easily create a virality around a product, service or event. Adults aged 25 to 50 spend almost 80% of their time watching videos related to services or products they like or are interested in. Video marketing is your best asset for finding interested prospects.
MILLIONS OF VIEWS PER MONTH
Video marketing makes it possible to obtain much more than satisfactory results at a lower cost. Using social networks like Facebook and its billions of users and also YouTube (halfway between social network and search engine), free and accessible to all with more than 2 million videos viewed per month, they represent media favorite for all brands. In addition, your video is likely to appear in search results if it is effectively optimized (SEO).
VIDEO MARKETING ATTRACTS BUYS
As you can see, video advertising must be an integral part of your overall marketing strategy. It becomes the standard of Internet users in their purchasing process, especially when it comes to informing about the product; evaluate it and appreciate it at its fair value. Video marketing is part of an inbound marketing strategy that must take into account the evolution of users’ consumption habits by offering informative, creative and engaging content.
NETIZENS PREFER VIDEOS
Online trends show that netizens prefer videos, because they are easier to go through than reading and because they present summary information that can be learned in just a few minutes.
These are points that companies can follow to keep abreast of what cybernauts prefer:
1. Make video contents of value that are brief.
2. Create video contents that are optimal for viewing from Smartphones.
3. Create video contents that are optimized for SEO.
4. Consider video contents that connects with people on an emotional level.
5. Create video conntents that can be shared on social networks.
6. Create multichannel video contents (viewable in emails, apps and sites).
Hope this post was able to assist you as regards your online engagements. Please, use the comment section to express your thought. Thanks.
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