US President Donald Trump is the world’s most watched leader on Twitter, ahead of Pope Francis and Indian Prime Minister Narendra Modi, according to the annual “Twiplomacy” study by the consulting firm Burson Cohn & Wolfe (BCW).
With some 52 million subscribers (now 53.7 million subscribers), Donald Trump became the most watched global leader on Twitter in October last year, when he surpassed Pope Francis, who is the world’s second most watched leader with more than 47 million followers, subscribers to its accounts in nine languages,” explains the BCW study. “The Indian Prime Minister occupies the third and fourth positions with 42 million subscribers on his personal account and 26 million on his institutional account,” says BCW.
In Europe, the most followed leader is British Prime Minister Theresa May on the institutional account of the services of the head of government @ 10DowningStreet (5 million subscribers), followed by French President Emmanuel Macron (more than 3 million) who has almost tripled his number of subscribers since his election as President of the Republic in May 2017.
10 million subscribers for Queen Rania of Jordan
In the Arab countries, the most followed leader is also a woman, Queen Rania of Jordan, whose account is followed by more than 10 million subscribers, in front of Sheikh Mohammed bin Rachid Al Maktoum, Vice President and Prime Minister United Arab Emirates (9 million), and King Salman of Saudi Arabia (6 million). South American government officials on Twitter are “by far the most active,” like Venezuelan Foreign Minister Jorge Arreaza, who posted an average of 55 tweets a day in the last 12 month.
In total, Heads of State and Government and Foreign Ministers from 187 countries have a presence on Twitter, “which represents 97% of the 193 member countries of the UN,” says BCW. The governments of “only six countries, namely Laos, Mauritania, Nicaragua, North Korea, Swaziland and Turkmenistan have no official presence on the platform,” according to BCW.
The governments of “only six countries, namely Laos, Mauritania, Nicaragua, North Korea, Swaziland and Turkmenistan have no official presence on the platform,” says BCW.”