Writing a good e-mail subject is a consideration that many professionals relegate to the background. Yet well-groomed e-mail subjects have the power to increase the opening rate of your e-mails, thereby encouraging your customers to discover the content of your e-mails.
If newsletter is one of your favorite web marketing actions, you must have a conversion goal to achieve. But how do you get there if you do not invite your customers to push the first door?
How do you make sure that your customers retain your email among those they receive dozens from daily?
There are very specific rules for writing a catchy email subject that converts that I will tell you about in this article.
HOW TO WRITE AN EFFECTIVE EMAIL SUBJECT
1. PUT THE IMPORTANT INFORMATION AT THE BEGINNING OF THE SUBJECT
Unfortunately you do not have control of the display length of your object on different devices used to read your emails. You must adapt to mobile devices, which are used more frequently these days.
It is important to position the essential information at the beginning so that your recipients can get the main idea. You will then have more chances to maximize the opening rate of your email.
2. BE BRIEF
If putting the essential information at the beginning of your subject seems a bit complicated, try writing a brief and concise title. An email subject that is too long does not attract attention because it will be very likely that it will not be displayed in full. The recipient will not even take the time to read it or click on it.
The ideal length does not exist, but as we say it is not the size that counts but the way to show it. So write only the essentials in a few words, you will see for yourself the difference.
EXAMPLE: Fix your car at a low price!
3. PERSONALIZE YOUR EMAILS
If there is one thing whose positive impact has been validated, it is customization. By using the data you have (legally) on your contacts and subscriptions, you will be able to customize your email subjects. You can for example include the first name of your recipient which makes your email more personalized and it makes them want to open it.
EXAMPLE: Harti, novels to read right now.
4. CREATE A SENSE OF URGENCY
Feel free to add a deadline to prompt the recipient to open your email immediately. Indeed, the sense of urgency favours the opening rate.
EXAMPLE: Two days left, best gift card offers here.
5. ASK A QUESTION
A good subject is one that attracts attention.
Asking a question is a great way to get your recipients to respond and encourage them to open your emails.
EXAMPLES: How to pay less online?
Olu, you do not use your free points?
DO NOT USE CAPITALS
Do not use capital letters.
That’s like a scream and you do not want to scream at your subscribers, right? Especially since they are often considered as SPAM that may affect the effectiveness of your newsletter campaigns.
7. INCLUDE SYMBOLS
Embedding symbols into your e-mail objects is a plus to distinguish you. A shape or colour is easily spotted in the middle of a series of letters.
This is a very effective way to catch the eye on your subject provided you do not abuse it.
8. AVOID SPELLING MISTAKES
There is nothing worse for your emails than a misspelling that may affect your credibility and therefore your reputation.
Take time to reread it yourself or seek advice from experienced editors or experts before sending.
There are so many tips and tricks to apply to boost the open rate of your emails. Though I hope the ones I listed here are able to help you know how best to write your email subjects.